Title and meta description tags are one of those things that are set up when a website is first built, and then no one ever thinks about them again. Before I got involved in search engine optimization, I didn’t pay much attention to them either, but now I’m the pain in the you-know-what who makes sure they’re the right number of characters, the right words in the right order, and they tell users—and search engines—what the heck a particular page is all about.
Warning! Blatant Self Promotion
When we initially began our website redesign process, we decided to write a single sentence describing what we do. You’ve undoubtedly been challenged to write something similar and realized how difficult this can be. So we broke it down.
You work hard to create emails that inform and engage your customers. You write, design, proofread, edit, and—proofread again. Then press Send. What happens? Some are bounced, some simply vanish. All that work, and still some email never gets delivered.
My article is late. My article is due and so far I have almost two sentences once I type the period for this sentence I'm ... writing ... now. Ta da! Two sentences down!