You love your new website. Really, really love it. You love it so much you want to base a targeted mailing piece on the graphic design. Or you want to create a leave-behind when making a sales call, and you need a sales sheet or brochure that reinforces your branding. With each, you want to create a specific message in print, and draw people back to your site.
Your website has launched! Now what?
When you are a new parent, you’re asked to choose a pediatrician before leaving the hospital with your infant. That’s because once you return home, there are no nurses to hover around and assist you. You’re on your own, and your child is vulnerable — and you want to be prepared in case of any “hiccups.”
Open source software can provide a lower-cost option to incorporating certain features into your website. The costs associated with open source are based on the complexity and quantity of custom programming and coding necessary beyond the basics of the open-source program.
Anyone who calls herself a designer —or strives to be one—should know some basics of typography. If you’re not a designer, you may be asked to proof a letter, review a brochure, or make a design decision. Take your work to the next level by ensuring that you use “smart” quotes to make your work look more professional and polished.
Email is a powerful marketing tool used in conjunction with other e-platforms as part of a company’s big-picture marketing strategy. As with all marketing, email marketing requires that you have a detailed understanding of your customers.
As a professional, you want to make the transition easy on your employer, coworkers, and clients. You want it to be smooth for the people filling in, and, likewise, easy on your return. Whether you’re being replaced by a temp, a new hire, or your colleagues are filling in, here are some helpful tips for taking time off responsibly.