Title and meta description tags are one of those things that are set up when a website is first built, and then no one ever thinks about them again. Before I got involved in search engine optimization, I didn’t pay much attention to them either, but now I’m the pain in the you-know-what who makes sure they’re the right number of characters, the right words in the right order, and they tell users—and search engines—what the heck a particular page is all about.
Warning! Blatant Self Promotion
When we initially began our website redesign process, we decided to write a single sentence describing what we do. You’ve undoubtedly been challenged to write something similar and realized how difficult this can be. So we broke it down.
There are three major categories to consider when a colleague asks you to review their work: content, organization, and presentation. Although there are many, many subcategories, the following is a roadmap on how you might begin.
This is the first in a series on the subject of editing, and why you, as an organization or an individual, need an editor. We will explore what editors do, what they don’t do, how to work with an editor, types of editing, and how editing saves time, money, and adds business value.
Open source software can provide a lower-cost option to incorporating certain features into your website. The costs associated with open source are based on the complexity and quantity of custom programming and coding necessary beyond the basics of the open-source program.