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  • Campaign Management

The Challenge

Take all U.S. maternal and infant health data available from 12 government agencies and organizations (including the March of Dimes, CDC, U.S. Census Bureau, and USDA) and make it available to users not necessarily familiar with data visualization. It must also be customizable by geography, date, and more than 21 topics, including preterm birth, infant mortality, tobacco use, cesarean section rates, and health insurance coverage. Additional layers of customization—race, ethnicity, and maternal age—were also required, totaling more than 60,000 statistical combinations available for (free) output as graphs, maps, and tables.

Our Analysis

Regardless of the massive amounts of intricate and complex data behind the scenes, the user interface must be clean and intuitive, and the user experience smooth and frustration-free. This means it must first be familiar; the audience is best served by integrating controls they’re already comfortable with. Additionally, to be beneficial to the user, the output must be concise, consistent, and attractive. We also wanted to deliver the information in multiple formats for instant access and to inspire sharing, discussion, and action.

Our Solution:
accurate and honest.

We took PeriStats’ 15-plus years of raw data, collected from eight major sources, and created more than 60,000 different ways to understand maternal and infant health. For the numbers to truly speak for all the mothers and children behind these numbers, the output—maps, graphs, tables—must be accurate, consistent, and honest.

  • 2002
  • 2004
  • 2006
  • 2008
  • 2010
  • 2012
  • 2014
  • 2016
  • 2002
  • ‘04
  • ‘06
  • ‘08
  • ‘10
  • ‘12
  • ‘14
  • 2016

14 year
collaboration

We first dug deep into the data and the story it was trying to tell. Once visualized, patterns emerged and inspired useful, relevant interpretations. For PeriStats and their audience, this translates into a clean, intuitive interface (i.e., dashboard) that delivers and makes sense of life-changing information for health professionals, researchers, medical librarians, policymakers, students, the media, and of course—families.

8 sources
of data

PRI has a long history of working with clients to build products and websites that engage their customers through data visualization. In fact, we consider this a specialty of ours: Making sense of and clearly communicating complicated concepts and data, all while standing out from the mass of competing data streams.

Centers for Disease Control and Prevention

National Center for Health Statistics (NCHS) National Center for Chronic Disease Prevention and Health Promotion National Center for HIV, STD and TB Prevention

Centers for Disease Control and Prevention
Centers for Medicare and Medicaid Services

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Centers for Medicare and Medicaid Services
Health Resources Services Administration

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Health Resources Services Administration
Substance Abuse and Mental Health Services Administration

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Substance Abuse and Mental Health Services Administration
United States Census Bureau

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United States Census Bureau
National Governors Association

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National Governors Association
United States Department of Agriculture

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United States Department of Agriculture
National Birth Defects Prevention Network

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National Birth Defects Prevention Network

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